Ladies and Gentlemen, You Know ‘Em You Love ‘Em, Please Welcome: The Boomer Generation! There are more than 70 million boomers in the country today, representing almost 30% of the American population. The boomer generation refers to the people born between the period of 1946 and 1964- the time immediately after the end of World […]
“Marketing to the Wealthiest Generation in America: The Boomers!” Read More »
After the end of the Second World War, millions of enlisted young men and women went home to raise a family, find jobs, go back to school and rebuild their lives. Most of the war veterans took advantage of the housing and college loans offered by the US government, got married and had kids. This
“A Snapshot Guide to Understanding the Boomer Market!” Read More »
Talk to most copywriters. Read most books on the subject, listen to marketing mavens, and you’ll hear the same thing over and over again. Fear and Greed is all you need to motivate your buyer. And yet,when the marketer and his copywriter get the results back they scratch their heads in bewilderment when they realize their
Why You Need More Than Fear & Greed to Get a Customer to Send You Money! Read More »
Below are thirty-nine hypnotic words and phrases that can pump up your conversion rates in your sales copy. I will be adding loads of more words in the future. So in the future, check out this post again. Let’s begin… 1. a (year) classic 2. a absolute must 3. a balanced life 4. a blueprint for
39 Hypnotic Words & Phrases That Sell Like CRAZY! Read More »
There’s no getting around it. Words are the fuel that move the masses and have them buy your product or service over and over again. The right words, like the right fuel in your car — gives you better performance. Below are 25 gems that can be part of selling arsenal. Yes, you might have
Peter Fogel’s 25 Persuasive Words to Transform Your Offer Into Killer Copy! Read More »
Eleven questions you should ask your copywriter before awarding him the assignment. 1) Will he do more research than everyone else? 2) Will he do everything he can to understand my product, or service,and the prospect I want to target? 3) Will he write intelligently with well organized and well integrated themes? 4) Like a
Peter Fogel’s Top 11 Questions to Ask Yourself Before Hiring a Copywriter! Read More »