After the end of the Second World War, millions of enlisted young men and women went home to raise a family, find jobs, go back to school and rebuild their lives. Most of the war veterans took advantage of the housing and college loans offered by the US government, got married and had kids. This [...]
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Ladies and Gentlemen, You Know ‘Em You Love ‘Em, Please Welcome: The Boomer Generation! There are more than 70 million boomers in the country today, representing almost 30% of the American population. The boomer generation refers to the people born between the period of 1946 and 1964- the time immediately after the end of World [...]
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Below are thirty-nine hypnotic words and phrases that can pump up your conversion rates in your sales copy. I will be adding loads of more words in the future. So in the future, check out this post again. 1. a (year) classic 2. a absolute must 3. a balanced life 4. a blueprint for [...]
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Talk to most copywriters. Read most books on the subject, listen to marketing mavens, and you’ll hear the same thing over and over again. Fear and Greed is all you need to motivate your buyer. And yet,when the marketer and his copywriter get the results back they scratch their heads in bewilderment when they realize [...]
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Peter Fogel’s Top 11 Questions to Ask Yourself Before Hiring a Copywriter!
August 30, 20111) Will he do more research than everyone else? 2) Will he do everything he can to understand my product, or service,and the prospect I want to target? 3) Will he write intelligently with well organized and well integrated themes? 4) Like a surgeon will he study and dissect what my competition is doing? 5) [...]