December 2011

“A Snapshot Guide to Understanding the Boomer Market!”

December 18, 2011

After the end of the Second World War, millions of enlisted young men and women went home to raise a family, find jobs, go back to school and rebuild their lives. Most of the war veterans took advantage of the housing and college loans offered by the US government, got married and had kids. This […]

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“Marketing to the Wealthiest Generation in America: The Boomers!”

December 17, 2011

Ladies and Gentlemen, You Know ‘Em You Love ‘Em, Please Welcome: The Boomer Generation! There are more than 70 million boomers in the country today, representing almost 30% of the American population. The boomer generation refers to the people born between the period of 1946 and 1964- the time immediately after the end of World […]

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