August 30, 2011
Talk to most copywriters. Read most books on the subject, listen to marketing mavens, and you’ll hear the same thing over and over again. Fear and Greed is all you need to motivate your buyer. And yet,when the marketer and his copywriter get the results back they scratch their heads in bewilderment when they realize [...]
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August 30, 2011
There’s no getting around it. Words are the fuel that move the masses and have them buy your product or service over and over again. The right words, like the right fuel in your car — gives you better performance. Below are 25 gems that can be part of selling arsenal. Yes, you might have [...]
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Peter Fogel’s Top 11 Questions to Ask Yourself Before Hiring a Copywriter!
August 30, 20111) Will he do more research than everyone else? 2) Will he do everything he can to understand my product, or service,and the prospect I want to target? 3) Will he write intelligently with well organized and well integrated themes? 4) Like a surgeon will he study and dissect what my competition is doing? 5) [...]