Compelling Copy That'll Bring You The High Response Results You Want!
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Copywriter, Peter Fogel.
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According to Raymond Rubicam of Madison Ave's Young & Rubicam:
The object of advertising is to sell goods. It has no other justification worth mentioning.
So Who Is Most Important In Your Campaign?
Your customers! If you can't reach them and take care of their needs then someone else will.
And we both know you're not in business to just get by. You have to look at the bottom line. You want to turn a great profit and to do that you need the highest response from your hard earned advertising and marketing dollar. Don't you agree? In today's uncertain economic environment flashy, slick, vague slogans, or web sites with bright graphics and the usual "bells and whistles" just don't cut it in the direct response industry.
You see, Mr. Prospect doesn't care about what you're marketing. He's too busy being bombarded with offers all the time. "Pick me!" "Choose Us!" "Give us your money not the other guy!"
All he's really concerned about is himself. He has a problem and your product or service is either going to solve it or not.
Claude Hopkins, the granddaddy of all ad men and today's inspiration to many marketing gurus, says clearly in his book Scientific Advertising,
Ads are planned and written with some utterly wrong conceptions. They are written to please the seller. The interests of the buyer are forgotten. One can never sell goods profitably in person or in print when that attitude exists.
That statement was made in the 1930s and it was as true then as it is today.
The Secret to Succeeding In Today's Crowded Market Place
And we both know If you can't reach your buyer and take care of his needs then someone else will.
You're also not in business to just get by. You have to look at the bottom line. You want to turn a great profit and to do that you need the highest response from your hard earned advertising and marketing dollar.
You have to get the right message out to the right segment of the population. And like fuel in a car --- words are the vehicle that drive customers to your business.
And that's where I can help you. I specialize in writing persuasive, hard hitting, compelling direct response copy that reaches out, targets your customer and touches his innermost needs, beliefs, desires and dreams.
I know how to empathize with your future customer. I'll identify his quirks, attitudes, behavioral patterns and what makes him tick so much so that he'll have no choice but to open his wallet and buy what you or your client is offering
And not what your competition is selling!
I understand branding as well as direct response and can write effective, powerful, radio copy for you as well.
So whether it's health or consumer products financial services or lead generation to mail-order brides, (on-line or off), I'll write you top-notch, proven profit-building copy and meet or beat your deadline every time!
In a nutshell, I'll treat your product or service as if it's my own. And your 100% satisfaction is always guaranteed!
I invite you to read the samples of my work. If there is a particular style of writing that you have in mind and you don't see a sample of it... there's a strong chance that I probably have the one that you want and can either e-mail it or snail mail it to you. So please don't hesitate to request it.
Please contact me at 561-245-5252 or e-mail me at: compellingCopy2005@yahoo.com so we can discuss what's really important to you, me and Claude Hopkins. Your future customer.
Sincerely

copywriter/consultant/speaker

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